Director, Performance Media Strategy

When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth.

Behind WBD's vast portfolio of iconic content and beloved brands, are the _storytellers_ bringing our characters to life, the_ creators_ bringing them to your living rooms and the _dreamers_ creating what's next

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves.

Here you are supported, here you are celebrated, here you can thrive.

• Your New Role
• Your Role Accountabilities
• Develop and execute media strategies aligned with business goals, emphasizing measurable ROI.
• Guide creative and title strategies around lower funnel campaigns, working closely with multiple stakeholders across the organization
• Conduct A / B and multivariate tests to refine media tactics, budget allocation, channel selection, creative formats, title selection and others to improve performance.
• Combine quantitative and qualitative analyses to identify critical factors driving the impact of media investments (e.g., creative execution, content calendar, seasonality, pricing changes, competitive environment, etc.)
• Monitor and analyze campaign performance, adjusting media plans as needed to maximize effectiveness; identify key performance indicators and set business rules to guide decision-making.
• Collaborate with global and regional buying teams to define optimal workflows for campaign execution.
• Align strategic goals with leadership to balance competing objectives like subscriber growth, revenue growth and earnings growth, as well as short-term vs. long-term targets.
• Manage and mentor a team of analysts and planners, fostering a collaborative and high-performance culture.
• Drive innovation in marketing practices and techniques based on data-driven insights; continuously evaluate and improve processes for greater efficiency and impact.
• Qualifications
• Experience
• Bachelor's degree in marketing, data science or a related field.

Master's degree preferred.

• Minimum of 5 years of experience in a role focused on performance media / marketing ROI, with at least 2 years in a leadership role.
• Strong analytical skills including ability to interpret complex data, deal with ambiguous and incomplete information, and translate conclusions into actionable recommendations.
• In-depth knowledge of media industry and / or direct-to-consumer operations.
• Excellent verbal and written communication skills, with the ability to summarize and present complex information clearly and persuasively.
• Proficiency in marketing analytics tools and software, as well as Microsoft Office Suite and advanced visualization tools (Looker, Tableau).
• How We Get Things Done
• Championing Inclusion at WBD