As an
- SEO Analyst,
- you help us build a strong online presence together with our Strategy team.
You perform keyword research, optimize our content, and monitor user engagement across our website.
You are primarily responsible for executing specific SEO tactics to improve a website's visibility in search engines and drive organic traffic.
What You DoKeyword Research & OptimizationConduct comprehensive keyword research to identify high-impact search terms.Implement on-page optimization techniques, including meta tags, headings, and content.Collaborate closely with content creators to align SEO strategies with content development.Technical SEO & Site HealthIdentify and address technical issues that affect SEO performance.Optimize website speed, mobile responsiveness, and structured data markup.Collaborate with development teams to implement necessary technical enhancements.Content Strategy & Link BuildingDevelop and execute content strategies that align with SEO objectives.Collaborate with marketing teams to implement effective link-building strategies.Continuously monitor content performance, adapting strategies based on data-driven insights.Data Analysis & ReportingUtilize tools such as Google Analytics and Search Console to monitor performance.Analyze data to derive meaningful insights and actionable recommendations.Create regular SEO performance reports to inform stakeholders about progress.Stay Ahead of Industry TrendsStay up-to-date with evolving search engine algorithms and industry best practices.Propose and implement innovative strategies to adapt to the dynamic SEO landscape.Execute Tests & OptimizationConduct tests, gather and analyze data, identify trends, and gain insights to maximize ROI in paid search campaigns.Optimize copy and landing pages for search engine marketing.Campaign Management & ReportingManage campaign expenses, ensuring budget adherence and accurate cost estimation.Reconcile discrepancies and report on performance metrics, comparing them to SEO goals and benchmarking data.Collaboration & CommunicationCollaborate with content creators, developers, sales, and marketing teams to integrate SEO best practices into content creation and programming.Provide recommendations for changes to website architecture, content, and other factors to enhance SEO positions.Continuous Improvement & Trend AnalysisStay abreast of SEO trends and emerging tools and practices to ensure our strategies remain effective and competitive.Your role as an SEO Specialist will contribute significantly to our online visibility and engagement, driving our mission to excel in the digital landscape.What You Need to SucceedBachelor's degree in a relevant field (e.g., Marketing, Digital Marketing, Communications, or Computer Science).Strong understanding of SEO principles and best practices, including keyword research, on-page optimization, technical SEO, and link-building strategies.Experience in developing and executing content strategies aligned with SEO objectives, collaborating with content creators.Proficiency in identifying and addressing technical SEO issues, optimizing website speed, mobile responsiveness, and structured data markup.Proficiency in using tools like Google Analytics and Search Console to monitor performance, analyze data, and create SEO performance reports.Commitment to staying updated with search engine algorithms and industry trends to adapt SEO strategies.Ability to conduct tests, analyze data, and optimize paid search campaigns for maximum ROI, including copy and landing page optimization.Experience in managing campaign expenses, adhering to budgets, and providing accurate cost estimations.Able to reconcile discrepancies and report on performance metrics.
Strong collaboration skills to work with content creators, developers, sales, and marketing teams.Effective communication for integrating SEO best practices.
Proactive approach to continuous improvement and trend analysis, including proposing and implementing innovative strategies.Willingness and ability to adapt to changes in the dynamic SEO landscape, adjusting strategies based on data-driven insights and industry developments.What's In Store For YouCompetitive CompensationEnjoy a generous salary that recognizes your skills and contributionsFlexibility at its FinestEmbrace the freedom of a 100% remote work environment, giving you the autonomy to work where you're most productiveRewards GaloreBenefit from enticing company incentives and rewards that celebrate your achievementsProfit-shareAs a valued team member, you'll have the opportunity to partake in our profit-sharing planHealth and WellnessRest easy with comprehensive health coverage through our Health CardWorkspace UpgradeEnhance your home