Product Manager, Brazil

Work with autonomy under Marketing Manager's guidance and in collaboration with Sales department, Market Access department, Medical Affairs and Regulatory Affairs in all activities and responsibilities.

Accountable for overall sales, market share and management of the assigned therapeutic areas.

Responsible for leading on customer insights, market data analysis, elaboration, and execution of Brand plans for existing and new products according to defined KPIs (key performance indicators).

Engage cross functional partners and relationship management (internal and external) for successful marketing solutions in alignment with global and affiliate strategy.

Liaises with medical therapeutic KOL's, second tier physicians, marketing, public affairs leaders, other healthcare professionals, payers, government agents and other key senior cross-functional stakeholders to ensure that customer opportunities are efficiently translated into effective initiatives.

Must be able to work independently during the execution of approved marketing plans.

Responsible for contribution to the creation of the annual marketing plan to encompass the development, execution, and evaluation of strategies and tactics for all customer targets with input from cross-functional teams, external partners, and customers.

Accountable for advertising and promotion budget.

Responsible for external consultants hiring and management such as publication planning, medical education, public relations, events, and advertising agencies.

• The Role
• Accountable for the development of customer segment specific value propositions and the appropriate marketing strategies that will drive effective messaging to deliver these value propositions working with cross-functional team.

Execution of the annual marketing plans for the Company portfolio under Marketing manager guidance.

• Develops and executes brand growth strategies and tactics, including programs that target healthcare professionals.

Gains management approval by presenting detailed tactical plans prior to implementation of programs.

Leads all aspects of tactical implementation, including timelines, creation of promotional materials, and training of internal stakeholders and field-based professionals (Sales Representatives).

• Assumes overall portfolio budget accountability for respective therapeutic area.

Works to monitor spending against budget / forecast.

Reports budget results as requested by department management.

Works with internal stakeholders to develop projections for both production and sales forecasts.

Accountable for program life-cycle management.

• Responsible for the effective management and operation of the assigned therapeutic area activities within the approved budget.

Responsible for generation of relevant budget and controlling.

Accountable for strategic plan and production plan forecasting of assigned therapeutic area, including gaining stakeholder input on projections.

• Directs all marketing and tactical management of the company portfolio under Marketing Manager guidance.

Develops the annual marketing plan based on effective market definition and segmentation.

Accountable for the successful implementation and measurement of these plans across the portfolio.

Assumes responsibility for marketing representation on therapeutic area business and works closely with the Brand Team (medical affairs, sales, market access and marketing).

• Spends time in the field to read the reality of the market that is essential to give plans and projections the required robustness.
• Accountable for Company portfolio life-cycle management and gaining alignment on these, for respective TA with Marketing manager guidance.

Works closely with regional Marketing teams to identify new product opportunities, accelerate the process of bringing packaging, administration, new products, and line extension concepts to the Brazilian market.

Considers input from external partners and customers, aligns them with Regional / Global commercial development business plans.

• Builds effective working relationships with key external customers, including trade / channel partners, thought healthcare providers, channel partners, leaders and patient advocacy groups in order to positively position the company externally.

Develops and manages effective agency relationships in support of key initiatives.

Support groups of vendors used for therapeutic area programs and projects and ensures alignment with therapeutic area marketing teams.

• Nurtures her / his own existing technical knowledge of products of the therapeutic areas of competence by reading articles or attending scientific / market meetings regularly and cascades this knowledge to her / his own team and cross functionally.
• Your skills and experience
• University degree (essential) in Marketing, Business Administrations, Biological / Health Sciences (desirable)
• Postgraduate or MBA degree (considered a "plus")
• Fluent in English (essential)
• Soli